What Are and Why Do We Need Public Notaries?

Public Notaries are public officers who are appointed by the Secretary of State, in the state they practice, and act as an impartial third party to witness & record the signing of certain documents (mainly “important” documents). Public notaries provide an important service in authenticating a wide variety of these important documents.

Certain important documents require notarization for several reasons. First, a notary will make sure the transaction taking place is valid, and that none of the parties involved is disadvantaged in any way possible. Notaries will verify that the parties signing the documents are who they claim to be; in order to do this the notary will check photo identification. The notary will also take a fingerprint from the individuals signing the documents. They will also insure that the parties signing are not under duress (not being forced).

Documents that may need to be notarized consist of a large variety. The more common types of documents that will be notarized that you may be familiar with, would include: trust deeds for property, last will & testaments, quit thblogs claim deeds to property, lending documents, power of attorney, and international business documents; as you can see the documents vary from business documents to family documents and others.

Just like many other public officials, a public notary must obtain a surety bond before being appointed the position of notary public. The surety bond ensures that if the notary through neglect or purposeful deception were to cause damages, there would be funds available to “make good” or recoup the losses incurred.

A surety bond protects the general public when using a notary. A notary may also want to be protected, and for that insurance companies are able to provide coverage to appointed notaries. The insurance provided through and insurance company would be known as errors & emission insurance (E&O).

In the United States public notaries are limited to witnessing the signing of documents and administering certain oaths, however, in other countries notaries can have a wide reaching array of legal abilities; because of this they are required to complete more extensive training.

The National Notary Association is the leading authority on the American Notary Public office, and is also recognized nationally & internationally as the leading educator and leader of best ethical practices. The National Notary Association represents nearly 5 million notaries, representing them in the United States and other countries. The organization promotes best practices, helps to ensure ethical practices are being used, publishes material to help enact effective legislation, and help people to understand the duties of a notary.


What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static. site-utility

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation/optimization
• Link building
• Citation building
• Social media marketing
• Website development
• Mobile site development
• Video marketing and mobile marketing.

Starting Up a Small Business Concerns


In a previous article I dug a bit deeper into business volatility but it’s worth mentioning again especially in the context of getting a company started. Small business exists bikespeed because large business has carved out a technique to meeting the requirements that doesn’t reach everyone in a market place. Quite simply business is business because large business has deemed the quest for such market places not worth the effort. Large businesses seek opportunities that exist in well-established mature markets. These would be markets that yield smaller margins but may also be less volatile. Consequently this leaves the more dynamic and volatile markets for the tiny businesses. This is part of why small businesses don’t last long, they compete in a ever changing market place.

So, what does this mean for you personally? It indicates that the opportunities that may exist for you personally and the business enterprise you aspire to open is going to be opportunities that need quality and custom solutions quickly. This means there would have been a good deal of work involved in order to gain market share for you personally niche. Abandon any concept of providing a single product or service, you should diversify your products/service, customers, and possibly industries. To combat the ebb and flow of the tiny market place you will be needing diversify all areas of your company.


Ok, now that you realize a little concerning the realities of the tiny business market place the next thing to appear into is how well your potential business aligns with who you are. Initially stages of a company the founder is the business enterprise and the business enterprise is the founder. To provide the most value the business enterprise must be the embodiment of you and you need to be the embodiment of the business. The realization of a single opportunity should not be the only real deciding metric for starting a business. As an example; A few years ago I’d the ability to start a frozen yogurt shop in my town that would have been modeled after a profitable model that has been successful in other cities. I did my homework and discovered that for $40,000.00 I could have everything I needed seriously to open the doors and start selling yogurt. I decided against it for two reasons, 1. I live in a four season’s area and I didn’t wish to have a feast or famine demand and 2. I’m not too crazy about yogurt. Now, the ability was there, and since then a number of these shops have opened, but I didn’t want to invest 80 hours a week in to a frozen yogurt business.

Market Positioning

So you’ve an idea that aligns with who you’re, and you attended to comprehend the type of the tiny business market place, how are you currently going to put your product or service? How are you currently going to meet the requirements of the consumer? The solution is somewhat presented above, but due to the nature of the tiny business market place you should become a high quality, quick turnaround company. Small businesses have the benefit in small volume custom areas. Your competitive advantage is going to be your power to cater to the specific needs of your customer. As your small business you’ve no business competing on price.


You are your organization, and chances are you may not have much capital behind you. Which means that achieving an optimistic cash flow situation as quickly as you are able to is key. Cash is king and without it you do not have a business. The upside is small volume good quality work demands top dollar. That’s right, by being your small business you’re competing in a big margin arena. The mark through to your products and services can and ought to be high. Industry allow you to know when you are too much out of range, but a healthier profit margin is usually to be expected with small businesses. Individuals that fail to understand why begin to lower their prices hoping of gaining some sales but what they don’t really realize is they’re diluting industry and putting themselves out of business. So, don’t forget to charge for your work!

Growth Strategy

The final thing I will mention for those looking to begin your small business is that a growth strategy is imperative. You need to have an idea of what your location is going in the event that you ever expect to produce it as a company owner. Of course small businesses should only remain small for a time, in the event that you company is not growing it’s dying. Markets mature, customer needs mature, and guess what… your organization should also be maturing. Knowing where your organization is headed allows you to take the appropriate measures today to set up for tomorrow’s market. A growth strategy can be vague. You don’t have to define every variable, but you may use your intuition to ascertain where you must position your company.

If you’re planning on starting your small business realize it is a lot of work and you will find no rules. There is no one suggesting things to and not to accomplish, you will be responsible for your success or your failure. You need to be persistent and willing to invest more of yourself compared to the next guy in line. When it were easy everyone would get it done, but because it’s demanding you will find only some to compete with.